In our last blog post, we discussed the importance of mastering the fundamentals of visual design. Assuming you're now well-versed in those principles, it's time to dive into some current trends in illustration. Let's see if any of these trends could be a perfect fit for your business needs.

Flat design has dominated the scene for years, but now, 3D illustrations are making a strong comeback. We're seeing this trend in character illustrations, various shapes, and objects. While 3D was popular in the past, this resurgence brings a new approach with a focus on smoothness and realism, making the illustrations feel more lifelike and engaging.

3D characters are in a league of their own. The ultra-realistic look of modern 3D character illustrations is so flawless that it's often hard to tell if you're looking at a photo or an illustration. This trend has gained significant traction, especially since the pandemic pushed us further into the digital realm.

The "odd bodies" trend in illustration might sound strange, but you probably know exactly what we mean: characters with unusually proportioned legs, arms, and heads. These quirky figures are everywhere. There are many reasons for this trend's popularity, but we believe it resonates with themes of self-acceptance and self-love. In a world where we often see "perfect" looking influencers on Instagram, it's important to remember that every body is unique and there is no single standard of beauty. Plus, proportionate bodies can be a bit dull, don't you think?

We know we just talked about 3D characters, but flat characters are still very much in vogue! The flat design trend hasn't disappeared with the rise of 3D; it's simply evolved. Flat character design has always been around, constantly adapting. This time, it's all about minimalistic bodies, often without patterns or even faces.

So, now we have simple flat characters, quirky odd bodies, and ultra-realistic 3D characters. Which one should you choose? It depends on your business needs. Flat geometric characters are perfect for infographic videos where the focus is on conveying information clearly. On the other hand, 3D characters are great for grabbing attention and becoming the centerpiece of your content.

Geometric shapes are making a big comeback in design trends. While it might seem like a new phenomenon, the use of geometry in art dates back centuries. Today, geometric designs have evolved to meet modern needs, blending seamlessly with abstract art, organic forms, and typography.

In 2024, anything goes with geometric shapes, and it's fantastic! Whether you choose geometric patterns or combine them with other styles will depend on your business goals and the message you want to convey.

Flat design remains popular, but textures are making a strong comeback. While flat designs offer a clean, sleek look, adding texture brings warmth and emotion to your visuals. Texture adds a sense of realness that resonates with audiences craving authenticity in our increasingly digital lives. Grain, in particular, provides a tactile quality that engages users and enhances the overall mood of your design. Balancing flat design with textured elements can create a compelling and relatable visual experience.

Typography is having a moment, and it's all about being big, bold, nostalgic, quirky, and intricate. Today’s typography trends encompass everything! If your text is the star of your design and you want it to make a lasting impression, it needs to have personality. So, be bold with your type and let it shine!